1
Instagram's own account is the most-followed on the platform, with 686 million followers. It posts feature announcements and creator highlights.
username: @instagramcategory: Social media platform (brand)country: USA
Top 11 Most-Followed Instagram Accounts in the World
The most-followed accounts on Instagram as of October 2026, ranked by follower count — Instagram's own account first, Cristiano Ronaldo the most-followed person.
Quick answer
Instagram's own account is the most-followed on the platform, with 686 million followers as of October 2026. Cristiano Ronaldo is second and the most-followed person, at 679 million, followed by Lionel Messi at 517 million. Counts are in millions, rounded down, from Wikipedia's list of most-followed Instagram accounts (last updated October 6, 2026).
This list ranks the most-followed accounts on Instagram by total followers, using a single snapshot: Wikipedia's list of most-followed Instagram accounts as last updated on October 6, 2026, which compiles counts from Social Blade and NotCommon. Instagram itself passed 3 billion monthly active users in September 2025, and the accounts at the top of its follower table come from sport, music, film and reality TV. Two accounts tie at 291 million for tenth place, so the list has eleven entries.
Followers (millions)
Instagram
Cristiano Ronaldo
Lionel Messi
Selena Gomez
Dwayne Johnson
Kylie Jenner
Ariana Grande
Kim Kardashian
Beyoncé
Khloé Kardashian
Nike
The ranking
2
Cristiano Ronaldo
The Portuguese footballer is the most-followed person on Instagram, with 679 million followers — just 7 million behind Instagram's own account.
username: @cristianocategory: Footballercountry: Portugal
3
Lionel Messi
The Argentine forward has 517 million followers. The 162 million gap between Ronaldo and Messi is the largest between any two neighbouring places in the top ten.
username: @leomessicategory: Footballercountry: Argentina
4
Selena Gomez
The singer and actress is the most-followed woman on Instagram, with 403 million followers.
username: @selenagomezcategory: Musician and actresscountry: USA
5
Dwayne Johnson
The actor and former professional wrestler known as The Rock has 381 million followers, one million ahead of Kylie Jenner.
username: @therockcategory: Actor and professional wrestlercountry: USA
6
Kylie Jenner
The media personality and cosmetics entrepreneur has 380 million followers, the most of any member of the Kardashian-Jenner family.
username: @kyliejennercategory: Media personalitycountry: USA
7
Ariana Grande
The singer and actress has 362 million followers.
username: @arianagrandecategory: Musician and actresscountry: USA
8
Kim Kardashian
The media personality and entrepreneur has 343 million followers.
username: @kimkardashiancategory: Media personalitycountry: USA
9
Beyoncé
The singer has 299 million followers and uses the account mainly for major announcements and visual projects.
username: @beyoncecategory: Musician and actresscountry: USA
10
Khloé Kardashian
The media personality has 291 million followers, tied on the rounded count with Nike. Five Kardashian-Jenner accounts are in Instagram's top 20: Kylie, Kim, Khloé, Kendall and Kourtney.
username: @khloekardashiancategory: Media personalitycountry: USA
11
Nike
Tied with Khloé Kardashian at 291 million followers, Nike is the most-followed brand on Instagram other than Instagram itself.
username: @nikecategory: Sportswear company (brand)country: USA
Full comparison
| # | Name | username | category | country |
|---|---|---|---|---|
| 1 | Social media platform (brand) | USA | ||
| 2 | Cristiano Ronaldo | @cristiano | Footballer | Portugal |
| 3 | Lionel Messi | @leomessi | Footballer | Argentina |
| 4 | Selena Gomez | @selenagomez | Musician and actress | USA |
| 5 | Dwayne Johnson | @therock | Actor and professional wrestler | USA |
| 6 | Kylie Jenner | @kyliejenner | Media personality | USA |
| 7 | Ariana Grande | @arianagrande | Musician and actress | USA |
| 8 | Kim Kardashian | @kimkardashian | Media personality | USA |
| 9 | Beyoncé | @beyonce | Musician and actress | USA |
| 10 | Khloé Kardashian | @khloekardashian | Media personality | USA |
| 11 | Nike | @nike | Sportswear company (brand) | USA |
How we ranked this
Accounts are ranked by Instagram followers in millions, rounded down to the nearest million, exactly as shown in Wikipedia's List of most-followed Instagram accounts (revision of October 11, 2026; table last updated October 6, 2026). Brand accounts (Instagram and Nike) are included, as in the source. Where two accounts show the same rounded figure they are treated as tied: Khloé Kardashian and Nike both show 291 million, so both are kept at the bottom of the list and it runs to eleven entries; they are listed in the source's order. Follower counts change daily, so the figures are a snapshot.
FAQ
Who is the most-followed person on Instagram?
Cristiano Ronaldo, with 679 million followers as of October 2026. Only Instagram's own account, at 686 million, has more.
Why are there eleven accounts on a top-10 list?
Khloé Kardashian and Nike both show 291 million followers in the source's rounded-down counts, so they tie for tenth and both are kept.
How many Instagram followers does MrBeast have?
About 90.1 million, which places him 44th in Wikipedia's top-50 table as of October 2026.
Why do Instagram follower counts change?
Accounts gain and lose followers every day, and Instagram periodically removes inactive or fake accounts. The figures here are a snapshot from the source's October 6, 2026 update.
Sources
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