The ten best-selling vodka brands in the world, ranked by millions of 9-litre cases sold in 2025 (The Spirits Business Brand Champions 2026), led by Smirnoff at 23.4 million.
Smirnoff is the best-selling vodka brand in the world, at 23.4 million 9-litre cases sold in 2025. Absolut is second at 12.3 million cases and Ukraine's Khortytsa third at 11.7 million. The ranking uses global 9-litre case volume for calendar year 2025, as reported in The Spirits Business Brand Champions 2026 report.
Vodka is one of the world's biggest-selling spirit categories, and its leading brands are a mix of global giants and regional champions. Diageo's Smirnoff is far ahead at 23.4 million 9-litre cases sold in 2025, almost double second-placed Absolut. The other big story is Ukraine: four of the top ten brands are Ukrainian. This list ranks the top ten vodka brands worldwide by 2025 case volume, as published in The Spirits Business Brand Champions 2026 report. A 9-litre case equals 12 standard 750 ml bottles. Ukraine's Global Spirits owns three of the ten (Khortytsa, Morosha and Pshenychna Sl'oza) and Bayadera Group a fourth (Hlibny Dar). Pshenychna Sl'oza grew fastest, and India's Magic Moments posted the next-fastest growth.
Diageo's Smirnoff is the world's best-selling vodka by a wide margin, with 23.4 million cases sold in 2025, almost twice the volume of second-placed Absolut. Its volume fell 4.1% on 2024.
Pernod Ricard's Absolut is second with 12.3 million cases in 2025, up 2.2% on 2024.
Global Spirits' Khortytsa grew 3.9% to 11.7 million cases in 2025, leaving it 600,000 cases behind Absolut. It is the biggest-selling Ukrainian vodka.
Morosha was named Vodka Brand Champion 2026 after volume rose 8.3% to 11.2 million cases in 2025.
Bayadera Group's Hlibny Dar grew 5.0% to 10.5 million cases in 2025, making Ukrainian brands three of the top five.
Maspex's Żubrówka, the Polish bison grass vodka, slipped 3.3% to 9.2 million cases in 2025.
Radico Khaitan's Magic Moments, from India, grew 14.6% to 8.2 million cases in 2025, the fastest growth of any brand in this top ten except Pshenychna Sl'oza.
Global Spirits' Pshenychna Sl'oza (also known as Finest Wheat) entered the top ten after volume jumped 190.5% to 6.1 million cases in 2025, the fastest growth in the ranking. It was the only vodka in The Spirits Business's top 10 fastest-growing spirits of 2025.
Gallo's New Amsterdam slipped 3.8% to 4.95 million cases in 2025, just under the five-million mark.
Novabev's Arkhangelskaya, from Russia, grew 4.6% to 4.9 million cases in 2025, its highest volume since its 2015 launch. It was ninth a year earlier.
| # | Name | Owner | Country | Change vs 2024 |
|---|---|---|---|---|
| 1 | Smirnoff | Diageo | Global (Diageo) | -4.1% |
| 2 | Absolut | Pernod Ricard | Sweden | +2.2% |
| 3 | Khortytsa | Global Spirits | Ukraine | +3.9% |
| 4 | Morosha | Global Spirits | Ukraine | +8.3% |
| 5 | Hlibny Dar | Bayadera Group | Ukraine | +5.0% |
| 6 | Żubrówka | Maspex Group | Poland | -3.3% |
| 7 | Magic Moments | Radico Khaitan | India | +14.6% |
| 8 | Pshenychna Sl'oza | Global Spirits | Ukraine | +190.5% |
| 9 | New Amsterdam | E. & J. Gallo Winery | United States | -3.8% |
| 10 | Arkhangelskaya | Novabev | Russia | +4.6% |
Brands are ranked by global volume in calendar year 2025, in millions of 9-litre cases, as published in The Spirits Business Brand Champions 2026 report (June 2026). One edition only; percentage changes compare 2025 with 2024 as reported in that edition. Only brands whose owners report figures to the survey can be ranked. Each brand counts all its expressions and flavours. Note: the site's overall best-selling spirits brands list uses the previous edition (Brand Champions 2025, 2024 volumes), where Smirnoff sold 24.4 million cases; the two lists cover different years.
Smirnoff, owned by Diageo, with 23.4 million 9-litre cases sold in 2025, almost double the volume of second-placed Absolut (12.3 million).
By the number of 9-litre cases sold globally in a calendar year, as reported in The Spirits Business Brand Champions report. A 9-litre case equals 12 standard 750 ml bottles.
Four of the top ten (Khortytsa, Morosha, Hlibny Dar and Pshenychna Sl'oza) are Ukrainian, and all four grew in 2025. Morosha was named Vodka Brand Champion 2026 after growing 8.3% to 11.2 million cases.
In this top ten, Pshenychna Sl'oza, up 190.5% to 6.1 million cases in 2025. Magic Moments was next, up 14.6% to 8.2 million cases.
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